Engage customers by sparking curiosity.

Transform your message with a course + practice community.

What you get

1 - Quick Start Course

Rapidly learn Spark Sellingtm basics. Transform your outreach to provoke customers' curiosity, engage.

Lessons are transcribed and include: Sales Copywriting Primer, Deprogramming, Subject Line Crash Course, Using Questions to Provoke Response, They Responded. Now What?!, Responding to "Not Interested", and Simple Ways to Shorten.

2 - deep dive course

Cement habits, prevent old ones from sabotaging. Apply Transactional Analysis* (behavioral science) to strengthen copywriting, voicemail and live customer touch points.

You'll leave provoking more conversations by being 100% customer-centric.

* Transactional Analysis is a psychoanalytic method using human personality types to predict if personalities will interact productively. You'll adjust messages based on how "ego states" interact. The ego state of both parties is used as a basis for understanding and influencing mutually beneficial behavior.

And MORe!

Not only do you gain access to out Quick Start and Provocation Deep Dive Courses. You also get access to all other courses.

Each course offers unique insights on different topics such as: 

- Starting & Re-Starting Warm Discussions

- Making the most of LinkedIn

- Sequencing Cold Messages

… And more! 

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Membership also gives you

Coaching community

Attend 2 live coaching workshops each month. Get help by volunteering as a guinea pig!

Jeff tears down and re-builds under-performing messages... to spark curiosity & provoke conversations. Steal ideas from industry-specific, archived coaching clinics.

Provocation Formulas

Immediate access to seven (7) of the latest provocation formulas in template format... ready to be customized and tested.

You'll get the most current mental trigger tactics working today.

Community Forum

Learn from, and invent with, sellers in a private Forum. Crash-test your messages in the Peer Review Group. Swipe emerging tactics & get inspired from colleagues. Hold others, and be held, accountable to improving! Click below to peek inside!

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Proprietary reports

Monthly reports provide insights you won't find anywhere else. Sourced from Jeff Molander's research and our community's experience. 

Annual Meeting

Each January we come together and review "lessons learned" from the prior year.

Discover what isn't working anymore—and what to do instead. View this year's replay in archives!

Workshop archives

All public workshops (webinars) are made available live and 48-hours on replay and transcribed. Then, we lock them up for members only.

Discover how our member community is starting customer conversations. These video & transcribed workshops will help.

Spark Sellingtm Quick Start

About Your Coach

Jeff is on a mission to transform how you communicate with customers. He is addicted to understanding what makes people want to start conversations with strangers. When he's not working you'll find him hiking, fishing and with his family.

He is an authority on current, effective Conversation Enablement strategies and founder of Communications Edge Inc. in 1997. He is a coach, father and creator of the Spark Sellingtm communication methodology—an unusually effective way to start and advance conversations with customers.

In 1999, Jeff co-founded what became the Google Affiliate Network and Performics Inc. where he helped secure 2 rounds of funding and built the sales team. He's been selling for over 2 decades.

Jeff was first to offer a practical book for small businesses to sell using social media. He published, 
Off the Hook Marketing: How to Make Social Media Sell for You.

What causes engagement has changed.

So must your outreach strategy.

What worked before:
- proving you know about customers' business challenges;
- appearing credible, trustworthy;
- sharing quality content, value (making deposits) or education.

What works now: The scent of value. Sparking curiosity.

Customers engage when they sense you may be worthwhile.

This is why 98% of sellers aren't earning conversations. They don’t know how to spark curiosity. Consistently.

Our members speak.

Justin Cromer

Dir. of Sales, Event Management Solutions Group

At first I was skeptical...

At first I was skeptical about the Academy. But collaborating with like minded professionals is always going to be a better way to get conversations started with customers.

The difference between the Academy and other sales training options is community.

Jeff Castle

Bus. Dev. Lead, Ambipar Response

It was painful. I was "that guy..."

... (which I didn’t want to be) in everyone’s inbox. Because my old messages generated (small) results I stuck by them -- like some kind of kids blanket I couldn't let go of. Even though I knew it was filthy, full of holes and fit for the trash... and screamed desperation.

Jeff and the community's tough love were enough to make me change. Once the results came I realized -- I would no longer be “that guy” and neither would my team!

Six months ago I opened conversation with a prospect using a classic Spark technique. Today that prospect is a client. They signed a large, three year framework agreement. This is my biggest win to date.

Skip Freeman

Team Lead, BASIS

I didn't want to pay for this advice.

I thought 'who are these guys and are they legitimate?' I followed for about a year, then began to see our prospects' behavior was changing--and fast. I still hesitated. Because I still didn’t want to pay for advice I was getting free via LinkedIn posts, blogs.

But then I invested, joined a workshop... and saw how to transform messages right before my eyes... short, snappy, focused, hard-hitting emails. Today my team is better at prospecting because they are believing in the idea of provocation. I'm glad to continue investing in your membership.

sales conversation

Lucy Merrick

Account Executive, MODULR

Doubled my response rate.

I’ve doubled my response rate thanks to your coaching. I would say it’s at 80% now. I’m adjusting to talk less about us and more about the customer… especially focusing on what their competitors are doing with us. I think this is a bit more conversational and less salesy. I never ask for a meeting straight away and this is also helping.

The difference is community.

Discover fresh, community-vetted communication tactics.

Practice privately. We constantly invent new strategies. No, we don't share them on LinkedIn or blogs.

Reinforce. Practice and perfect sales communication skills. Get better at starting and advancing conversations.

Invest in your future. Stay current. Help colleagues and be helped. Partner with life-long learners.


who is the academy for?

Anyone interested in provoking discussions with people—based on the most current, effective techniques. We help recruiters, sales reps, team leaders, marketers and small business owners. Anyone who needs to start a discussion with a target person/audience.

Do you dislike the emails you're currently sending? Feeling too pushy? Feel like there should be a better way to start a conversation ... but cannot sort one?

If you feel like selling isn't fun—or are new to sales—we can help. Or if it's challenging for you to:

- advance the sale without sounding pushy
- articulate your value proposition to others
- differentiate yourself from the competition

… we can help.

Our private community of students includes sales reps & managers, business owners, financial advisors, recruiters and job seekers.

Academy students want to learn from successful sellers—how they start conversations from cold more often.

What makes the spark technique different?

Spark Sellingtm is a community-based practice, not a "program."

In the past, you were forced to choose which sales guru to follow.

Now you have a choice. We are a community of thousands of researchers and practitioners. We don’t tell you “do this because it worked for me back when I used to sell.”

We say, “Try this tactic. Because it is working, currently, for sellers in your industry.”

Spark Selling methodology places communication technique at the root of success in sales. What drives sales productivity? What drives sellers to produce new customers at highest levels?

Having a communication edge. Better skills.

Do you offer a guarantee?

No. Our Academy does not offer money-back. Because we guarantee the skill.

Most members stay, month-after-month, because they are keen on learning, improving and maintaining a skill—not just accessing information.

Nothing in life is guaranteed. Unless you can control all the variables you cannot guarantee a desired result. It is not possible to control all variables involved in your outreach.

Be wary of any sales trainer or company offering guarantees. Guarantees are a sign of low confidence. Insecurity in one's ability to sell an otherwise strong product.

sales copywriting tips

"At first, I wasn’t convinced I would get more value from the paid material than I was getting from your free material. I also thought 'who are these guys and are they legitimate?' You talk about how things change… what is effective at starting conversations for a while eventually stops working. I say to myself, 'They do, but not that fast. Therefore, if I can learn all I can from the free materials, I don’t need to invest.'

I followed for about a year, then began to see that things did change, and could change fast.

But I hesitated because I still didn’t see the value.

The value really changed when I attended my first workshop and saw the long boring emails change right before my eyes into short, snappy, focused, hard-hitting emails. Today my team is better at prospecting because they are believing in the idea of provocation. One team member is seeing a 30-40% lift in response rates. I'm glad to continue investing in your sales copywriting course and membership."

Skip Freeman

Sr. Recruiter, BASIS

how fast can I expect results?

Results come in hard and soft form. You'll receive more (email/voicemail) response from prospects and enjoy prospecting more. Typically, diligent students see measurable results in a few weeks.

More importantly, by sticking with this new approach, you will become skilled at re-inventing new communication approaches when old ones stop working. All based on core success principles. This is where people usually have difficulty and fall back on old patterns. Not any more :)

View our customer testimonials as proof of the technique.

Why is this a membership?

Two reasons. Because:

1) Effective conversation-starting tactics working today won't last. They never do.

2) We are all learners and teachers—practicing a skill. This isn't a "program." It's a practice. Not a one time fix.

If you have difficulty appreciating the above the Academy is probably not for you.

Being above average at starting conversations with buyers requires "keeping the saw sharp"—over time. Your targets change. So must your communication technique. Example: When one email or calling technique stops working can you switch to a second? Confidently?

Our community helps you switch tactics when it's time. We help each other form better communication habits that feel natural. These skills are based on success principles, allowing for adaptation over time. Today, being at the top-of-your-game means adapting to a changing environment.

Spark Sellingtm is an evolving communication practice, not a program. We keep each other's skills razor sharp.

Bottom line: The Academy is a commitment to continuing excellence.

Pull with curiosity

Join us. It's a new way to think about sales outreach.




Start transforming

  • Learn basics in Quick Start Course
  • View past workshop archives
  • Get provocation Formulas




Practice with a community

  • Transform via a Deep Dive course
  • Engage w/ peers in community Forum
  • Join live workshops 2x month
  • Receive monthly proprietary reports
  • Swipe tactics from coaching archives
  • Huddle quarterly with colleagues




Continually improve

For life-long learners.

  • Everything in Silver +
  • Personal help from Jeff 2x month




Start transforming

  • Learn basics in Quick Start Course
  • View past workshop archives
  • Get provocation Formulas




Practice with a community

  • Transform via a Deep Dive course
  • Engage w/ peers in community Forum
  • Join live workshops 2x month
  • Receive monthly proprietary reports
  • Swipe tactics from coaching archives
  • Huddle quarterly with colleagues




Continually improve

For life-long learners

  • Everything in Silver +
  • Personal help from Jeff 2x month

A Personal Note

There's this idea... that a piece of advice is a formula to create or unlock something. While it may 'work' for the person giving the advice, the circumstances and variables making it possible are highly subjective -- making repeatability improbable.

Books. LinkedIn posts. Google searches and blogs. We're thirsty for better ways. But what if, instead of valuing "this worked for me -- it'll work for you too," you tried something different?

Consider seeking inspiration, principles and a unique philosophy. Use these to set goals, choose a strategy and execute tactics.

This isn't a popular way forward. Because it leaves the creativity and work to you -- and makes you responsible for the results and effects.

Most will choose a fix or a hack, a ritual to perform, a metric to compete for and an easy excuse. 

With or without our help you'll make the best choice. But why work alone?

Let's transform how you communicate with customers. Our members are good at starting, and forwarding, conversations. They're always getting better. Because they evolve the practice.

sales copywriting course
sales conversation

Transform your outreach. Join us.

Curiosity changes everything. Prove it to yourself.